If Less Is More, Imagine How Much More MORE Could Be!
/Perhaps one of the greatest inventions in the history of real estate is the Multiple Listing Service (MLS). As soon as I post a listing onto the MLS, it is aggregated to literally thousands of OTHER web sites, where virtually every buyer in the world can instantly see details, pictures, neighborhood statistics, sales history and all kinds of other information about this property. It’s great for sellers, who can put their properties in front of every interested buyer at once. It’s great for buyers, who can be notified in real time whenever a property that fits their criteria hits the market.
It is the system that keeps the real estate market moving, a system that liquidates houses much more quickly than could possibly happen otherwise.
How could we possibly top such an amazing system? What new development could be even better?
Well, one real estate brokerage thinks they have the secret:
“How about we not put your listing in the MLS?”
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